Hello,

I’m a digital strategist. I have a core skillset on designing and implementing digital, and wider business strategies focused on sustainable and ethical business growth for my clients.

I’m also an advisor and director of a number of collective partnerships and tech start-up businesses that are pushing the boundaries of digital capabilities and also have ethics and social purpose at their core. I also have research consultancy - Firesmoke.co - which looks into the future of human’s interactions with and our relationship with digital - with the goals of allowing me to develop my PhD hopes as well as providing insight to my clients and the wider digital space.

I suppose if you want noise, cool branding, patter and someone that shouts about themselves constantly then clearly (as you can see) - I’m not right for you. Equally, if you want a quick fix - then you would be much better served by maybe an agency or a specialist ‘disrupter’.

I help create momentum. Having worked across multiple markets over the last twenty-five years in a range of roles, I can ‘join the dots’ across digital, development, business strategy, marketing, sales, product design and brand to ‘get things going’. I get what is needed, I roll my selves up and I make things move forward.

And, when the time is right to take the next step – I step away or take a back seat and can introduce (or work alongside), a huge network (built up over twenty-five years) of personally recommended, experienced freelancers and agencies that offer specialist services to help clients continue on their growth.

I have grown digitally-led businesses, having learned fundamental business and comms principles through working in senior roles for organisations such as Barclays Bank, Reuters and the Department of Education. I have been involved in companies that have succeeded and failed (with the invaluable insight that brings) and am involved in my own firms including a self-funded, revenue generating, digital ‘start-up’.

I mentor and talk on the future of digital, its behavioural influences and the impact on wider society. I am heavily involved in the ethics of digital design and its impact on human behaviour and I am a chair of a mental health charity.

No dramas. No noise. Simply experience, insight and support for you and your business needs.